One hub.
Full control.

Core brings your artwork, product photography, packaging files, and campaign content into one secure platform - so your teams and partners always work from one source of truth, with clear approvals.

One hub for licensed product and brand assets.

Trusted by teams managing high-value content

For merchandising and licensing workflows

From style guides and key art to packaging, PDP imagery, sell-in decks, and campaign video. Core keeps every asset traceable, approved, and ready to reuse across categories and regions.

• Style guides and brand toolkits
• Key art, character art and seasonal campaigns
• Packaging dielines and print-ready files
• Product photography and re-touch selects
• Retail PDP imager and Amazon-ready sets
• Video: sizzles, promos, social cutdowns
• Sell-in decks, line sheets and retailer presentations

Core helps teams manage:

“Core is an important part of the modern pipeline we created at the studio. It is what keeps all our lines of business in sync with the studio and our productions. I couldn’t imagine managing what we do without it." Randy McGowan, VP Marvel Studio Operations

High-stakes content. High volume. Lots of partners. Core is built for that reality.

Licensing assets, organised end to end

Core supports the full licensing lifecycle from concept development and product line planning through approvals, partner distribution, and campaign rollout.

Bring artwork, product photography, packaging files, brand guidelines, and campaign video into one secure hub, organised by brand, category, season, or region. Every update is searchable, and permissioned, with a clear audit trail of who changed what and when.

From artwork to roll out - everything in sync

Ensure brand consistency

Organise assets by brand, license, product line, and region. Find approved files instantly.

Distribute approved asset packs to licensees, agencies, and vendors with controlled access, watermarking, and instant link shut-off.

Send the right files, fast

Move faster with streamlined ingest, watermarking & distribution - keeping teams and vendors aligned on every update.

Simplify Asset

Mgmt

Protect your content with visible and forensic watermarking, personal user IDs, MFA, SSO & full studio-grade security.

Stay Totally Secure

Secure Content Distribution

Simplify Asset Mgmt

Keep your story safe

Customise visible and forensic watermarks that trace exactly where every frame goes.

Stop version chaos

Access in-development assets safely with secure WIP workspaces that keep teams unblocked - not unprotected.

Connect your teams

Enable fast, two-way uploads with simple application connectivity and Box integration.

Control access

Granular permissions and enterprise-grade identity management ensure the right people see the right content and only them.

Built for real workflows

Every user’s experience is tailored to their role, workflow and security needs , no one gets lost in the system.

Find what you need, fast

Search by directory or metadata filters to get to the right asset instantly, without digging through folders.

Let your work flow

Core keeps teams moving with round-the-clock white-glove support, no matter the workflow.

Ready to make your life simpler?

Let’s talk about how Core by Sohonet can help your teams move faster, stay aligned, and manage content with confidence from prep to release. Book a 15-minute demo to see how it fits your workflow.

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